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Research papers

Agricultural research in perspective and in context

Firstly the paper argues the low acceptance and low status of market research in too many of our potential client companies, posing problems of lack of funds in what is a more expensive sector to research. There is great need for education of...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: John R. M. Thom
Company: KANTAR TNS Malaysia
June 15, 1985
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Citation

Thom, J. R. (1985a, June 15). Agricultural research in perspective and in context. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/agricultural-research-in-perspective-and-in-context


Research papers

Qualitative research in Europe

The paper comments on qualitative research as it is carried out at present in Europe according to different 'styles'. What is referred to as the "new" qualitative research is discussed and the view expressed that it has emerged from dissatisfaction...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1985
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Citation

Sampson, P. (1985a, June 15). Qualitative research in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-europe-2654


Research papers

Opening remarks (French)

There are three simultaneous revolutions currently underway: technology, sociology and ethics, all of which are in a constant state of inter-reaction with the others. All three call into question the three dimensions of existence: know- ledge, action...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Jacques de Keyser
June 15, 1985
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Citation

de Keyser, J. (1985a, June 15). Opening remarks (French) . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/opening-remarks-french-


Research papers

Opening remarks

There are three simultaneous revolutions currently underway: technology, sociology and ethics, all of which are in a constant state of inter-reaction with the others. All three call into question the three dimensions of existence: knowledge, action...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Jacques de Keyser
June 15, 1985
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Citation

de Keyser, J. (1985a, June 15). Opening remarks . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/opening-remarks-


Research papers

Market research in Asia Pacific

This paper describes the companies providing research services in Asia Pacific, discusses the resources which have been developed by them, and the services they offer. A brief look is taken at official government statistics. In conclusion a few...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Euan C. Blauvelt
June 15, 1984
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Citation

Blauvelt, E. C. (1984a, June 15). Market research in Asia Pacific. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-in-asia-pacific


Research papers

Highly developed research in less developed countries

The paper identifies a trend towards greater sophistication of research in the developing world, and considers how some of the practical issues posed by Third World markets - diversity, religion, culture, language and literacy, sampling problems and...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: David N. Aldridge
June 15, 1984
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Citation

Aldridge, D. N. (1984a, June 15). Highly developed research in less developed countries. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/highly-developed-research-in-less-developed-countries


Research papers

Causal modelling in marketing

The purpose of this communication is to expose the basic principles of causal modelling, and to examine its conditions of application to marketing research. It will be showed that these models are part of a "second generation" of multivariate...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Evrard
June 15, 1984
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Citation

Evrard, Y. (1984a, June 15). Causal modelling in marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/causal-modelling-in-marketing


Research papers

Causal modelling in marketing (French)

The purpose of this communication is to expose the basic principles of causal modelling, and to examine its conditions of application to marketing research. It will be showed that these models are part of a "second generation" of multivariate...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Evrard
June 15, 1984
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Citation

Evrard, Y. (1984a, June 15). Causal modelling in marketing (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/causal-modelling-in-marketing-french-


Research papers

A United States perspective on the status and future of international marketing research

The aim of the study was to obtain an understanding of current and future international marketing research needs in the United States. The paper analyses the data by the type of corporation/advertising agency, the size of the international research...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Eileen A. Kelly
June 15, 1984
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Citation

Kelly, E. A. (1984a, June 15). A United States perspective on the status and future of international marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-united-states-perspective-on-the-status-and-future-of-international-marketing-research